UNDER ARMOUR’S JAW-DROPPING TECHNOLOGY NOW AVAILABLE TO VIRGINA ATHLETES

Leesburg, VA (November 25, 2009) – Visiting the dentist’s office has long been proven to improve a person’s overall health and prevent future dental issues. With the introduction of Under Armour Performance Mouthwear™, visiting Family First Dental Center of Leesburg can improve an athlete’s strength, endurance and reaction time and reduce athletic stress.

As an authorized provider of Under Armour Performance Mouthwear™, Family First Dental Center of Leesburg has begun fitting Loudoun County athletes with Under Armour’s innovative new line of custom mouthpieces and mouthguards designed to improve athletic performance. Powered by ArmourBite™, patented mouthwear technology developed by Bite Tech, Inc., Under Armour Performance Mouthwear™ relieves pressure on the temporomandibular joint (TMJ) and prevents the excessive production of performance-sapping hormones. As an authorized dental provider, Family First Dental Center of Leesburg is able to equip local athletes with the same technology used by hundreds of professional, Olympic and collegiate athletes. The easy and completely painless custom-fitting process typically takes less than 20 minutes.

Family First Dental Center of Leesburg will offer both the UA Performance Mouthpiece for non-contact sports, such as baseball, golf, tennis, cycling and running and the UA Performance Mouthguard, which provides superior protection and comfort for contact sports, such as football, hockey, lacrosse, martial arts and wrestling. A premium alloy version of the mouthpiece will be added to the UA Performance Mouthwear product line-up in Fall 2009. Introducing ARMOURBITE™ The Technology Behind UA Performance Mouthwear™

How Armourbite™ Works: Prevents teeth from clenching, pivots your jaw forward and relieves pressure so you body can unleash it's full potential. You become faster, stronger and better. • Increases Strength • Improves Endurnace • Reduces Athletic Stress • Reduces Impact (mouthguard) Click on the link below to learn more: http://www.underarmour.com/shop/us/en/accessories/&?eid=Portal|Mouthwear|ShopAccessories|Banner